7 Essential KPIs Your Business Is Ignoring
The practical guide to the 7 KPIs that tell you if your small business is actually getting healthier, not just busier.
The Art of Measuring Success in Small Businesses by Shihan Sheriff.
A practical guide to the 7 essential KPIs every small business owner needs to track - revenue growth, customer acquisition cost, customer retention rate, customer lifetime value, churn rate, employee satisfaction, and Net Promoter Score - so you know if your business is actually getting healthier, not just busier.
- eBook: $2.99
- Physical book: $19.99
What is inside
- Revenue Growth: Track how your top-line sales are trending over time so you can spot momentum - or a slowdown - before it becomes a crisis.
- Customer Acquisition Cost: Understand exactly what it costs to win a new customer, so you know whether your marketing and sales spend is actually paying off.
- Customer Retention Rate: Measure how many customers you are keeping over time - because it is almost always cheaper to keep a customer than to find a new one.
- Customer Lifetime Value: Learn how much a customer is really worth to your business over the full relationship, not just their first purchase.
- Churn Rate: Track how fast you are losing customers, and use it as an early warning sign for problems in your product, pricing, or service.
- Employee Satisfaction: See how engaged and satisfied your team is - because happy employees tend to build happier customers and healthier businesses.
- Net Promoter Score: Gauge how likely your customers are to recommend you to others, a simple but powerful signal of overall business health.
Who this book is for
- Small Business Owners: Running the day-to-day without a clear way to tell if the business is actually getting healthier, or just staying busy
- Solo Entrepreneurs & Founders: Wearing every hat in the business and need a simple set of numbers that actually tell you how things are going
- Aspiring Business Owners: Planning to start or buy a small business and want to know what to track from day one
Frequently asked questions
Who is this book for?
This book is perfect for non-finance managers, entrepreneurs, and business professionals who want to understand financial concepts without getting a finance degree. If you need to read financial reports, participate in budgeting, or make business decisions, this book is for you.
Do I need any accounting background?
No prior accounting knowledge is required. The book starts with fundamentals and builds up gradually, explaining everything in plain language with real-world examples.
What format is the book available in?
The book is available as both an eBook (instant PDF download) and a physical book with worldwide shipping included.
What if I'm not satisfied with the book?
We offer a 30-day money-back guarantee, no questions asked. Just email us at info@moneymasterhq.com and we'll process your refund promptly.
How do I access the bonuses?
All bonus materials (templates, quick reference guide, and video tutorials) are delivered via email immediately after your purchase. You'll receive a download link along with your book.
Can I buy this for my team?
Absolutely! We offer volume discounts for team purchases. Contact us at info@moneymasterhq.com for bulk pricing options.